Neiman Marcus appoints chief brand officer, chief retail officer

By

Jennifer Braun

Published
Jan 17, 2023

Neiman Marcus Group (NMG) announced on Monday the appointment of Nabil Aliffi as chief brand officer, and the promotion of Stefanie Tsen Ward to chief retail officer. 

As chief brand officer, Nabil will elevate the retailer’s customer touchpoints and bring a cohesive voice, while driving innovation, and strengthening the legacy retailer's positioning.

Most recently, Nabil was global chief creative officer of Soho House & Co, where he was responsible for leading the creative vision, services and digital membership offering. He also held leadership positions at Selfridges and Urban Outfitters after co-founding Vulture Magazine.

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Likewise, in her role, Stefanie is responsible for bringing the brand's 36 stores to life and will continue to accelerate the company's integrated retail strategy. She first joined Neiman Marcus in 2018 following successful omni-channel leadership at various retailers. Her leadership contributed to 70 percent of NMG stores in FY22 reaching their highest revenue in over a decade.    

The two newly created roles accelerate NMG's growth strategy. They join the Neiman Marcus brand leadership team and will report to Ryan Ross, president of Neiman Marcus Brand, who joined the company in August.

"Neiman Marcus is the leading integrated luxury retailer in the U.S., recently achieving tremendous transformation," said Ross. "These strategic roles will further define the magic of the iconic brand by driving areas that directly impact our customer and fuel our growth.”

Neiman Marcus continues to make strategic investments across key areas of the business including technology, stores and supply chain. In particular, the luxury retailer has committed to making a $200 million strategic investment in stores over three years. 

The retail transformation will create unique brand experiences throughout stores, add new spaces for style advisors to inspire customers and provide entertaining food and beverage concepts, alongside updates to its digital platforms.