Neiman Marcus bring luxury beauty services in-store with Blvd

By

Gabriella Lacombe

Published
Jan 31, 2019

Neiman Marcus and specialty beauty service platform Hudson Blvd Group (HBG) have partnered to roll-out Blvd's multi-brand luxury beauty services at select Neiman Marcus stores nationwide.

The partnership will kick off with a Blvd rollout at Neiman Marcus' Short Hills store on February 1, and at the upcoming Neiman Marcus Hudson Yards location in March of 2019.

At its Neiman Marcus locations, Blvd will offer four personalized beauty services: Dreamdry, the hair styling service co-founded by Rachel Zoe and Robin Moraetes; Pucker, a luxury eyelash extension service; Valley Nails, a nail service focused on high quality nail art as well as toxin-free, natural and cruelty-free nail products; and Spruce & Bond, a beauty treatment service offering treatments like brow shaping and tinting, chemical peel treatments and hair removal services (Spruce & Bond's laser hair removal and waxing treatments, however, will not be offered at the Short Hills location).

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According to the company reps, the luxury-loving clientele of both partners make the partnership a perfect fit.

"We have reinvented the traditional full-service salon model by bringing the best in beauty service brands together under one roof, and offering clients their favorite specialty beauty brands in one convenient, luxury experience," said Robin Moraetes, president of HBG.

"This partnership with Hudson BLVD Group further elevates Neiman Marcus at the forefront of retail innovation through the introduction of a personalized beauty services experience that helps our customers look and feel their best," added Robert Hughes, senior vice president of stores for Neiman Marcus.

As a bonus to the retailer's loyal customers, members of Neiman Marcus' InCircle loyalty program will be able to redeem their "Perk Card" points for Blvd services.

In addition, the first 50 clients who purchase a Blvd Founders Card membership, priced at an annual fee of $150, will get 10 percent off a la carte services and retail items, a Neiman Marcus beauty bag, and a slew of special birthday treatments (only applicable at the Short Hills location). 

Customers who wish to book the new beauty services at the Short Hills location can do so now both online and over the phone.