Neiman Marcus partners with Ferragamo; launches ready-to-wear, pop-up shops
American luxury department store chain Neiman Marcus is expanding its partnership with Ferragamo, as the Italian fashion house unveils a new dawn for the brand.
Neiman Marcus will introduce Ferragamo’s women's ready-to-wear category with the debut collection from new creative director Maximilian Davis, who joined the brand last March.
As part of the partnership, Ferragamo will activate in-store moments, customer experiences and offer exclusive product to the Neiman's customer. In particular, seven stores across the country will host pop-up installations and feature store windows and visual displays in line with Ferragamo's signature red Pantone color.
Through the category expansion, Neiman Marcus will carry six exclusive men's and women's looks from the Spring/Summer 23 collection, and a selection of wholesale exclusive handbags.
"Our customers come to us for extraordinary experiences, and we are excited to partner with Ferragamo on this unique expression of their brand that comes to life through activations and exclusive product offerings as part of our strategy," said Lana Todorovich, chief merchandising officer, Neiman Marcus.
"As a global leader in the luxury industry, Ferragamo is one of our longstanding brand partners and it's exciting to see Maximilan's new creative direction for the house. We believe our customers will be instantly drawn to this playful and elegant collection across multiple categories, including the launch of women's ready-to-wear.”
Neiman Marcus and Ferragamo have collaborated for over 50 years. The debut collection by Davis offers a fresh vision for the house, which reimagines Ferragamo's longstanding relationship with Hollywood.
The collection thematically ties the idea of a sunrise to a sunset, hence the shoppable installations showcase items in vitrines, which are filled with sand dyed in Ferragamo red.
"The sand relates to Ferragamo, to Hollywood, to the ocean – but also to me, and to my own DNA,” said Davis. "To what the sea means to Caribbean culture: a place where you can go to reflect and feel at one. I wanted to show that perspective, but now through the Ferragamo lens."
The collection is now available in select stores across the country and online at NeimanMarcus.com
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