Nelly records 18% sales increase in 2014

The group Nelly, which is made up of the fashion retailers Nelly.com, NYLMan.com and Members.com, has announced that it generated a turnover of over one billion Swedish krona ($130m/£86m).

The e-retailer, which saw strong sales growth (+14% for its fourth quarter and 18% for its entire fiscal year) has just passed a milestone thanks to several different factors, according to the company itself.

Nelly, which launched its French site in January 2014, was able to expand its range through its own labels, which now represent 31% of sales on the site.

In addition, by increasing the efficiency of its logistics, the e-retailer, which is owned by the Scandinavian group Qliro (formerly known as CDON, owning approximately 500 fashion, accessories and beauty brands across Europe) has increased the volume of its sales.

"In the fourth quarter, we unveiled a new logo and a more user-friendly site that allows a better shopping experience on tablets and smartphones," said Magnus Mansson, CEO of Nelly. "These changes have and will increase our ability to grow more globally."

And so, on the strength of these positive results, Nelly hopes this year to gain market share and to consolidate its international development.

The Swedish e-retailer has set for itself the goal of becoming the number one online fashion for young trendsetters.

Nelly records 18% sales increase in 2014

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