×
43 013
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh
OLD NAVY
Assistant Manager, Customer Operations - Holly Springs Towne Center
Permanent · Holly Springs
OLD NAVY
Assistant Manager, Customer Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Customer Operations - Lycoming Mall
Permanent · Pennsdale
OLD NAVY
Assistant Manager, Merchandising - Downtown Crossing
Permanent · Boston
OLD NAVY
Assistant Manager, Customer Operations - Daytona Beach Tanger
Permanent · Daytona Beach

Net-A-Porter launches more kidswear with multibrand collective

Published
today Jan 22, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Net-A-Porter is continuing its softly-softly move into kidswear as it launches its latest initiative targeting the youngest consumers. But its kidswear offer is certainly gathering pace and after its three earlier pop-ups, comes its first multi-brand kidswear collective.


Net-A-Porter



The collective launched this week and is a curation of exclusive capsules from six brands for girls and boys, aged one to 12 featuring “contemporary relaxed styles”.

That means "beloved cult offerings from insider fashion brands” such as Yeah Right NYC Kids, the label’s minimalist white tees being included. There are also embroidered artisan cardigans from Alanui Kids and sportier pieces from ATM Kids and Chinti & Parker Kids. These include “relaxed styles that elevate comfort and highlight the capsules’ timeless appeal.”

Meanwhile Lingua Franca Kids is “playful and charming” and adds “an amusing touch to the collection,” we’re told, with “light-hearted” embroidered messages that read ‘Tree Hugger’ and ‘Cool Like That’. And Golden Goose Deluxe complements the collective with a line-up of ‘mini me’ versions of its popular sneaker styles. The final piece in the jigsaw is sustainable footwear brand Veja, which interprets its signature sneakers in a palette of bright colours with creative illustrations that include its signature V monogram.

The collective will be available throughout the season and comes with a dedicated campaign to ensure it gets in front of the right customers. Net-A-Porter is using influencer Sai De Silva’s seven-year-old daughter, London, and 20 month old son, Rio, to front this campaign.

Kidswear is a key growth area for the luxury sector with most of the major names offering junior and infant-sized pieces. And the luxury end of the e-tail channel has been moving in on the area with MyTheresa also launching into the category recently.

However, compared to the step-by-step approach taken by Net-A-Porter, MyTheresa has taken a deeper dive with a wide range on offer from both designer labels and high-end kidswear specialists.

Copyright © 2019 FashionNetwork.com All rights reserved.