New Balance names new international marketing head
New Balance has announced the promotion of Romina Bongiovanni to the role of global director of international marketing, effective August 31.
In her new role, Bongiovanni will help to manage the American sportswear giant's overall marketing strategy, including merchandising, retail operations and creative, and she will aim to drive consumer demand through brand performance and lifestyle campaigns. She will report to Jeff McAdams, VP of global marketing, and join the company’s global leadership team.
A marketing veteran, Bongiovanni most recently served as New Balance’s director of global comms and entertainment.
Prior to New Balance, Bongiovanni worked at Saatchi & Saatchi as group director for earned media and PR, after senior roles at Sensis and Edelman. She also founded her own boutique firm called Journey PR & Marketing.
Bongiovanni is set to replace Tim Malone, who joined Crocs as VP of global integrated marketing in May. A successor has not been named for Bongiovanni.
"I’m excited to continue advocating for the bridges we’re building across different regions,” Bongiovanni said.
“As we announce new brand developments, our markets will have communications experts to deliver the news to wide publications."
In June, New Balance announced the opening of The Track, a sports complex located across the street from its world headquarters in Boston Landing. The outlet enables R&D staff to work on product innovation in close proximity to the group's offices and serves as a venue to serve the local community and sports enthusiasts.
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