New big thing for sure is 'redone' look in denims, reorts ISKO

With regards to washings and finishings in denim fabrics, the new big thing for sure is the 'redone', a concept that spreads along with the conscious trend of sustainability, which is more and more at the centre of the consumer's attention, according to a senior official at SANKO/ISKO division.

“This green attitude is now concrete, real and tangible. For ISKO, this is not a surprise, because sustainability has traditionally been a priority for us, not just in mere terms of sensibility but also in production,” ISKO global marketing director Marco Lucietti told Fibre2Fashion.

Turkey-based ISKO is a leading denim fabric manufacturer that supplies to and partners with the most premium and innovative fashion brands. With the ingredients of denim lifestyle and the dynamics of design and art, ISKO captures and harmonises fresh perspectives in expressing ‘the denim language’.

Delving on the ever important topic of sustainability, he stated, “ISKO has recently launched ISKO Earth Fit, a platform conceived in order to create and promote products at the forefront not only from a stylistic point of view, but also because they are environment-friendly.”

“It is no accident then that recently six products of ISKO Earth Fit earned the renowned Nordic Swan Ecolabel certification, one of the most important in the industry. ISKO is the only denim mill in the world that has received this recognition,” he added.