×
43 217
Fashion Jobs
ROSS STORES
Area Loss Prevention Manager (Alpm)
Permanent · Seattle
ROSS STORES
Strategy Manager
Permanent · Dublin
FOSSIL
Manager/sr. Manager - IT Audit
Permanent · Katy
FOSSIL
Service Delivery Manager - Retail Systems
Permanent · Katy
ANN TAYLOR
Sales Manager
Permanent · Woodbridge Township
ULTA BEAUTY
Retail Sales Manager-Covington Crossing
Permanent · Covington
A & F
Senior Regional Buyer (Merchandiser) - Apac
Permanent · Union
A & F
Associate Digital Content Creator/Editor (a&f)
Permanent · Columbus
TJX COMPANIES INC.
Distribution Center Supervisor
Permanent · Pittston
TJX COMPANIES INC.
Area Operations Manager
Permanent · Lordstown
TAPESTRY
Manager, na Events
Permanent · New York
TAPESTRY
Analyst, CRM
Permanent · New York
TAPESTRY
Art Director Sale & Outlet
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Keystone
AEROPOSTALE
Nautica Visual Merchandising Manager
Permanent · New York
BLOOMINGDALE'S
Senior Group Sales Manager: Bloomingdale’s Chestnut Hill, Boston ma
Permanent · Chestnut Hill
BLOOMINGDALES.COM
Fine Jewelry Business Sales Manager: Bloomingdale’s Stanford, Palo Alto ca
Permanent · Palo Alto
BLOOMINGDALE'S
Visual Merchandise Manager: Bloomingdale’s King of Prussia, PA
Permanent · King of Prussia
BLOOMINGDALES.COM
Clarins Cosmetics Business Manager
Permanent · Skokie
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (The Forum) - Norcross, ga
Permanent · Atlanta
LE LABO
Account Executive, East Coast, le Labo Fragrances
Permanent · New York
LE LABO
Account Coordinator, East Coast, le Labo Fragrances
Permanent · New York

New John Smedley standalone focuses on womenswear

Published
today Nov 5, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

John Smedley has opened what’s only its third standalone store with a debut on New Cavendish Street in the Marylebone area of London. The new store offers a renewed focus on the brand’s womenswear lines, which it said “have been steadily growing in prominence and sales since their creative direction change” in 2016.


John Smedley



That change had seen the arrival of current marketing and design director Jess Mcguire-Dudley and designer Chloe Cooper, and since then, the company said that its womenswear fashion sales have increased by 35% via its retail and webstores.

Not that the new store is womenswear-only. At 1,400 sq ft, it’s the brand’s biggest location to date and its two floors allow the label to showcase the full breadth of its range with fashion and colour being represented on the ground floor and a “modern-icons, classic shopping suite” on the lower ground. Both menswear and womenswear feature across both floors.

But with a push for womenswear to the fore, the store look and feel, while being “aligned with the brand’s Jermyn Street flagship, has a softer, lighter design.” It also has “considered details that represent John Smedley’s dedication to British craftsmanship, alongside new features that have been designed with the female consumer in mind, creating an enhanced boutique environment.”

With that female focus as the guiding principle, there’s bespoke wooden lighting by Tom Raffield, “with each piece being steam bent by hand at the brand’s workshop in Cornwall,” and vintage Ercol furniture. This has been refurbished by John Smedley’s own craftsmen in Derbyshire to feature new extra fine merino wool seating covers “as a nod to both John Smedley’s fibres and dedication to sustainability.”

The company said that additional touches such as Derbyshire marble with a “unique” rose polish “represent the brand’s home territory in a modern way, while steel racking systems nod to the industrial nature of John Smedley’s manufacturing processes.”


John Smedley



MD Ian Maclean said the local area’s “dedication to maintaining a mix of artisan brands, that represent the breadth of long-standing retailers, unique designers and desire to maintain a family-friendly village mentality, is one that we feel completely aligns with our own desires for our brand.”

And the company’s certainly in good company with names such as David Mellor and Margaret Howell nearby.

Copyright © 2020 FashionNetwork.com All rights reserved.