New menswear brand, Outerknown, takes over Wittmore
Outerknown, the new West Coast-based menswear brand co-founded by 11-time world champion surfer Kelly Slater and M. Nii designer John Moore has taken over Wittmore’s Arts District store in Los Angeles.
The brand has built its first-ever retail installation in Wittmore and in the US, doubling as its debut. The installation replaces Matsuda’s sunglass boutique in Wittmore that opened in September. It will be in place through mid-November. Wittmore and Outerknown will celebrate the installation with a cocktail event on Thursday, October 15.
Wittmore owner Paul C Witt stated, “Outerknown’s minimal and modern take on surf inspired clothing really goes beyond that inspiration in many ways and appeals to the ageless guy. I’m a big fan of John Moore’s aesthetic and the direction he’s taking the line.”
Outerknown is a sustainable menswear brand that blends function and style. Kelly Slater sought out John Moore, who was one of GQ’s Best New Designers in America in 2014, to be Creative Director of the line. The installation brings the Outerknown universe to light with large-scale imagery that tells the brand’s story of style, function and sustainability, wooden fixtures inspired by wooden shipping crates, vintage books, film cameras and underwater objects collected by waterman, Mark Cunningham. The art hangs in an installation called Shorepound Lost & Found.
The Outerknown collection is available at both Wittmore locations and online at the Wittmore website.
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