New streetwear brand launches with all-black collection

A new streetwear brand has launched in London with an all-black, unisex collection. Titled ‘Total Black’, the brand hopes to find its place in the dynamic London fashion scene with its designs based on minimalism and symmetry.


Total Black

Total London launched in April 2016 with a collection of 17 pieces, all designed and developed by an in-house design team. The manufacturing process is fully controlled at every stage, with a team member present at all design and manufacturing processes, according to the label.

With prices starting from £25 for a t-shirt, Total Black wants to offer shoppers an affordable, stylish option that has also a high quality level.

The second collection, comprising 15 new styles, is set to launch in November.

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