×
81 100
Fashion Jobs
TAPESTRY
Full Time Sales Supervisor
Permanent · Wrentham
HOMEGOODS
Loss Prevention lp Detective
Permanent · Brentwood
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · New York
MARSHALLS
Loss Prevention Customer Service Associate Downtown Crossing Boston
Permanent · Boston
HOMEGOODS
Loss Prevention lp Detective
Permanent · Wentzville
HOMEGOODS
Loss Prevention lp Detective
Permanent · Kirkwood
MARSHALLS
654 Retail lp Detective - Encino
Permanent · Los Angeles
MARSHALLS
378 lp Detective
Permanent · Los Angeles
MARSHALLS
Loss Prevention Customer Service Associate
Permanent · Philadelphia
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Billings
KOHLS
CRM Campaign Analyst *Remote*
Permanent · Menomonee Falls
H&M
sr. Manager, Strategic Tech Sourcing And Procurement
Permanent · New York
MACY'S
Asset Protection Detective, Livingston - Full Time
Permanent · Livingston
MACY'S
Asset Protection Detective, Westminster - Full Time
Permanent · Westminster
MACY'S
Asset Protection Security Guard, Newport Centre - Full Time
Permanent · Jersey City
MACY'S
Asset Protection Detective, Salinas Northridge - Full Time
Permanent · Salinas
MACY'S
Senior Project Manager
Permanent · Johns Creek
MACY'S
Asset Protection Detective, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Culver City Center - Full Time
Permanent · Culver City
FOSSIL
Americas Digital Marketing Manager
Permanent · Plano
ULTA BEAUTY, INC.
General Manager
Permanent · North Greenbush
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · North Greenbush
Published
May 10, 2020
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Next eyes major expansion as online host for other brands

Published
May 10, 2020

Next is reportedly planning to transform its business as it works towards a model that will see it hosting the online operations for numerous other brands. 


Next may be known as an own-brand retailer today, but it has ambitious online plans to change that - Next



The retailer, which currently operates a chain of fashion and homewares stores, as well as its webstore that sells its own and other labels, also recently made a big move to grow its beauty retail operations.

But its plan to act as a host for multiple labels’ branded webstores will see it taking one of the biggest steps outside of its core business model in its history.

The Telegraph reported late on Sunday that Next boss Lord Wolfson has spent the past year “quietly” building a platform to allow the retailer to run other brands’ websites, as well as their back-end ops for a fee.

This would see the company moving into the same ‘white label’ area that online-only specialists such as Yoox Net-A-Porter and Farfetch occupy. Both of those companies currently operate the webstores for multiple designer labels. But some observers have also said it would see Next offering a service similar to that of Shopify. However, Next clearly has a more developed warehousing and logistics operation than Shopify, based on its long history as an e-tailer and, before that, a mail order retailer.

Wolfson told the newspaper: “The website will have their URL, it will look and feel like their website, they will design it, they will have creative control over it, but it will link into all the other elements of our platform in exactly the same way as our own website does. What that means is, not only will we run their website, but we will also do all their warehousing, distribution, returns, call centre work, customer credit, international sites, we will do absolutely everything that is involved with selling to customers.”

The company, which currently see £2bn in sales through its own website, is calling the new service Total Platform and has tested it via the Little Label website for upscale kidswear. It has reportedly signed an unnamed retailer with turnover of around £30 million to the service already.

The report said the firm will get a fixed percentage of sales for all the services it provides.

It’s expected to prove a popular offer post-coronavirus as more retailers realise they need an efficient web operation to boost their survival chances in a very different fashion retail environment. 

However, the service is clearly not guaranteed to succeed and Wolfson himself said that there are no certainties with it. “In five years’ time you may look back and say ‘I remember that Total Platform’ business and it may have come to nothing other than provide one client with a great business,” he said. “On the other hand, it could be one of those ideas that in five years’ time people will look back and go, ‘oh my gosh, that was an important moment’. Everyone was worrying about coronavirus and no one noticed the launch of this service, but this is a ground-breaking operation in the UK that could be important to the group.”

As mentioned, news of the new venture comes just a couple of days after it emerged that Next is moving more heavily into beauty retail. The company will be taking over the beauty hall spaces of five Debenhams branches that the department store retailer is vacating in malls owned by Hammerson. This comes after it found success with the Fabled by Marie Claire online beauty platform that it has acquired from Ocado.

And the company has been extending its licensing business as well, taking on the kidswear license of Ted Baker recently.

Copyright © 2021 FashionNetwork.com All rights reserved.