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Sep 24, 2021
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NHL opens flagship store in NYC

Published
Sep 24, 2021

The National Hockey League (NHL) announced on Thursday the opening of a new 9,000-square-foot NHL Shop flagship store in New York City. 

NHL opens flagship store in NYC. - NHL


The store opens in collaboration with Fanatics, who enlisted the retail operational expertise of retail giant Lids, which it partly owns, to help provide a best-in-class shopping experience for NHL fans and visitors.

In store, shoppers can find a wide range of merchandise including assortments for all 32 NHL Clubs across a variety of different product categories in women's, men's and youth styles. 

The extensive product offering features on-site jersey, t-shirt and headwear customization, novelties, outerwear and more, highlighted by brands including adidas, Fanatics, '47, Wear by Erin Andrews, GIII and Funko.

The shop is equally technology-enriched with interactive product displays and mobile POS devices to ensure smooth and secure checkouts. The in-store environment will be enhanced by 28 high-definition video walls running exciting programming from the NHL.

"We are thrilled to bring a new NHL Shop flagship store to Manhattan West, the site of our new corporate home in a burgeoning part of New York City," said Brian Jennings, NHL chief brand officer and senior executive vice president. 

"Our vision was to build a multi-sensory hockey experience that emotionally connects our fans to the game, teams and players they cheer for. With support from Fanatics and Lids, this world-class retail destination will offer fans an immersive shopping experience with a robust merchandise offering, curated content and unique artifacts from the Hockey Hall of Fame. Along with exciting NHL events we have planned, we hope to entertain, inspire and welcome every hockey fan that walks through our doors.”

"At Lids, we are excited to leverage our retail expertise to bring a great experience within the NHL flagship store in New York. The store will offer a wide assortment of NHL gear for the entire family, plus our ability to customize products in-store," added Lawrence Berger, co-founder and partner at Ames Watson and chairman of FanzzLids Holdings, which is the owner of Lids.

In addition to retail, the location will serve as an event and entertainment destination to celebrate the NHL and the game. 

Starting November 2021, Brookfield Properties, in association with the NHL, will open a brand-new 60' x 80' ice rink in the center of Manhattan West's two-acre public plaza. The rink will offer outdoor public skating and NHL-hosted special hockey experiences.

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