Nic+Zoe appoints VP of marketing

Boston-based women's clothing brand Nic+Zoe announced on Tuesday the appointment of fashion industry veteran Jennifer Hudner as vice president of marketing.

Hudner joins the company with more than twenty years in fashion and retail where she has gained experience in brand building, consumer-led strategy, and creative development.

Most recently, she was head of direct-to-consumer and integrated marketing at New Balance where she spearheaded digital and retail growth.

"Jen brings such creative talent to Nic+Zoe. I am so excited to work with her and look forward to building our brand vision together,” said Nic+Zoe founder and chief creative officer, Dorian Lightbown.

Founded in 2006, Nic+Zoe’s mission is to create collections of clothing that enhance the lives of busy, multi-faceted women everywhere.

The brand is currently available at retailers like Nordstrom, Bloomingdale's, and Stitch Fix as well as over 800 specialty stores across the country. Its collections are also available at Nic+Zoe stores and nicandzoe.com.

"I am thrilled about joining Nic+Zoe. First off, I am excited to be returning to a female focused apparel brand with an important mission,” added Hudner.

“With a solid team already in place, I look forward to accelerating the brand's forward momentum by driving greater awareness and acquiring new customers who don't yet know it's their new favorite label. And second, I will be reuniting with Avra: a mentor who shares my passion for product."

Nic+Zoe appoints VP of marketing

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