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Published
Mar 23, 2023
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Nic+Zoe names new CEO; enters activewear, denim categories

Published
Mar 23, 2023

U.S. fashion brand Nic+Zoe announced on Thursday the promotion of current president Avra Myers to the role CEO, in addition to the launch of new denim and activewear collections, respectively.



Nic+Zoe


Myers joined the Boston-based company as chief merchant in 2019 before assuming the role of president in 2021. She has overseen a surge in the core brand’s growth and the launch of three new collections: NZT, NZ Active, and NZ Denim, focusing on T-shirts, activewear, and denim, respectively.

With 30 years of retail experience, Myers also co-founded clothing brand, Club Monaco, where she worked as vice president of merchandising and new business development for twenty-three years.

Coinciding with Myers' promotion, Taal Rachamimov has been promoted to executive vice president of sales.  ​The move assures new levels of integration between core channels of the company’s business: wholesale and direct-to-consumer, said the company in a press release.

In a separate press release on Thursday, Nic+Zoe announced plans to expand its offerings by launching two new collections: a denim line and an activewear line. The new ventures will be known as NZ Denim and NZ Active, respectively.

​“This collection is about more than working up a sweat. We like to think of NZ Active as ‘Lifewear,’” said creative director Zoë Chatfield-Taylor, in describing the new NZ Active range. The collection also includes elegant outer layers, jackets, and even a poncho—each designed to go with the workout-ready styles underneath.

Meanwhile, NZ Denim combines expertise in yarn spinning techniques with classic denim construction to create jeans with just the right amount of stretch and a soft texture, said the brand

The launch comes off the back of the launch of the brand's T-shirt line NZT in 2022.

Founded in 2006 by knitwear designer Dorian Lightbown, Nic+Zoe is today stocked in retailers such as Nordstrom, Bloomingdale’s, and Stitch Fix, as well as in over 800 specialty stores across the U.S. Collections are also available at Nic+Zoe stores and NicandZoe.com.

 

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