Nice Things returns to US with 45 locations
today Jan 18, 2019
Spanish womenswear brand Nice Things is restarting its US expansion following a first attempt in 2016, revealing launches in more than 40 multi-brand stores.
The brand first launched in the US in 2016, but it left the country a year later due to “logistical problems”, Anna Camprodon, commercial director, told FashionNetwork.com.
Now, after a three-year break, Nice Things is re-entering the US market by launching in 45 multi-brand stores, including lifestyle and fashion chain Anthropologie, which is set to open its first Spanish store in Barcelona on 1 February.
Nice Things sells clothing collections for women and girls. The US comeback will coincide with the launch of brand’s summer 2019 collection, and the label will also launch in Australia and New Zealand through a partnership with a local distributor later this year.
Nice Things will also continue to strengthen its presence in Europe by joining the next edition of Who’s Next in Paris on 18-21 January.
“This is our 20th season at the show and this year we will have a 40-square-metre stand in the Fame area to present our Winter 2019/20 collection,” Anna Camprodon said.
The company is travelling to the French capital with the aim of securing new customers from France and other countries. France is in fact a key market for the brand, where it has 19 standalone stores, eight concessions in department stores and 250 multi-brand stockists. In Spain the label is similarly spread out with 30 standalone stores, seven concessions and 200 multi-brand stockists. In the rest of Europe, Nice Things distributes its collections in 500 stores, joining a further 200 points of sale worldwide. In total, the brand has 1,200 points of sale.
Nice Things described the current 2018 financial year as “positive with growth”. Exports account for 70% of revenues, with the remainder generated in its home market. This proportion underlines the brand’s opportunities, with launches into new markets in the pipeline.
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