American sportwear brand Nike Basketball has added basketball star Ja Morant to its signature roster, making him its first Gen Z signature athlete. Morant’s first signature shoe, the newly launched Nike Ja 1, is designed to keep players in control, maximise hang time, and reduce landing force through lockdown benefits. More details about the shoe will be announced in early 2023.

Morant’s signature logo features a stylised ‘JA’ sitting above a chevron, which represents both a directional nod to the verticality, speed, and sharpness of Morant’s game, and his ability to rise above all obstacles, said a press release from Nike.

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Scott Munson, Nike VP, global men’s basketball, said: “Morant, Nike Basketball’s first Gen Z signature athlete, is a revolutionary player who quickly became a global star with his unmatched athleticism and exciting style of play. His authentic personality, deep love for his community and family, and joy for the game make him very special—on and off the court. We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”