×
92 434
Fashion Jobs
SACK OFF 5TH
Asset Protection Investigator
Permanent · CHARLOTTE
SACK OFF 5TH
Asset Protection Guard
Permanent · ATLANTA
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Soho
Permanent · NEW YORK
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Short Hills
Permanent · Millburn
ATHLETA
Assistant General Manager - Park Meadows
Permanent · Lone Tree
ATHLETA
Assistant General Manager - Washington Square
Permanent · Portland
ATHLETA
General Manager - Mall at Green Hills
Permanent · Nashville
MACY'S
Manager, Style Merchandise Execution
Permanent · Arlington
MACY'S
Asset Protection Officer, Hayward - Part Time (3840)
Permanent · Hayward
MACY'S
Asset Protection Security Guard, Mall at Prince Georges - Part Time
Permanent · Hyattsville
MACY'S
Asset Protection Detective, Bay Fair - Part Time
Permanent · San Leandro
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Washington Square - Full Time
Permanent · Tigard
MACY'S
Asset Protection Detective, Burlington - Full Time
Permanent · Burlington
MACY'S
Asset Protection Security Guard, Green Acres - Part Time
Permanent · Valley Stream
MACY'S
Manager, Merchandise Execution
Permanent · Salt Lake City
MACY'S
Asset Protection Detective, Carousel Center - Part Time
Permanent · Syracuse
MACY'S
Asset Protection Detective, San Francisco Union Square - Full Time
Permanent · San Francisco
MACY'S
Manager, Merchandise Execution
Permanent · Freehold Township
MACY'S
Asset Protection Detective, Pleasanton Stoneridge - Part Time
Permanent · Pleasanton
MACY'S
Asset Protection Security Guard, Mall of Georgia - Part Time
Permanent · Buford
MACY'S
Asset Protection Detective, Fayette Mall - Full Time
Permanent · Lexington
Published
Nov 3, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike files trademarks for virtual use

Published
Nov 3, 2021

Nike has filed several new trademarks prompting speculation that it is gearing up to launch into the metaverse. 

Nike files trademarks for virtual use. - Facebook: Nike


Following Facebook’s announcement that it would rebrand to Meta to create a metaverse where people can meet and connect virtually, new fillings with the U.S. Patent and Trademark Office suggest Nike’s intent to make and sell virtual Nike-branded sneakers and apparel.

The application, filled on October 27, states that Nike is planning to launch its brands in a different web atmosphere that would allow them to provide “online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in virtual environments.”

In total, seven different applications have been submitted including for “Nike,” the brand’s famous slogan “Just Do It,” its swoosh logo, as well as for the “Air Jordan” and “Jumpman” logos. 

Moreover, recent job postings for a virtual material designer of footwear and other virtual design roles equally suggest the company is gearing up to launch Nike-branded products in the metaverse.

Nike previously made forays into the digital space in 2019 when Nike’s Jordan Brand partnered with “Fortnite” to produce character skins wearing Nike sneakers. That same year, it also filed a patent for “CryptoKicks”, which would link physical shoes with an NFT to verify ownership.

In its most recent earnings report in September, the company lowered its fiscal 2022 outlook, after it said revenue rose to $12.25 billion from $10.59 billion in the first quarter ended August 31, while analysts on average had expected $12.46 billion, according to IBES data from Refinitiv.

Copyright © 2022 FashionNetwork.com All rights reserved.