Nike hires former Coca-Cola executive as Jordan Brand president

Nike Inc on Tuesday named former Coca-Cola Co executive Craig Williams as president of its sports shoes unit Jordan Brand.

Craig Williams - Coca-Cola

Williams, who will take charge on Jan. 14, most recently headed the world’s biggest beverage maker’s partnership with fast-food chain McDonald’s.

He will replace Larry Miller who will become the chairman of the newly created Jordan Brand advisory board, Nike said.

Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the legacy of former basketball player Michael Jordan.

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