×
4 493
Fashion Jobs
LA MER
Executive Director, Global Ecommerce, la Mer Online
Permanent · New York
L.L.BEAN INC.
cs Performance Support Consultant And Analyst
Permanent · Portland
NORDSTROM INC
Data Analyst 2 - Finance Data & Reporting
Permanent · Washington
COTY
Logistics Manager
Permanent · Cockeysville
L BRANDS
Procurement Buyer - Information Technology
Permanent · Columbus
NORDSTROM INC
Business Intelligence Analyst - Merchandise Operations
Permanent · Seattle
NORDSTROM INC
District Loss Prevention Manager, ny
Permanent · New York
L BRANDS
Asset Protection Officer, Morse rd (2nd Shift 3pm - 11pm)
Permanent · Columbus
BATH & BODY WORKS
sr. Manager, Carrier Strategy
Permanent · Columbus
L BRANDS
Asset Protection Officer, Morse Crossing - 3rd Shift (11pm-7am)
Permanent · Columbus
VICTORIA'S SECRET
Brand Operations Manager-Coconut Point
Permanent · Estero
BATH & BODY WORKS
District Manager - Bath & Body Works - North Austin - Austin, tx
Permanent · Waco
VICTORIA'S SECRET
Brand Operations Manager-Valley West
Permanent · West Des Moines
L BRANDS
Asset Protection Officer, Broad st -1st Shift 7am-3pm
Permanent · Reynoldsburg
L BRANDS
Asset Protection Officer, New York City
Permanent · New York
BATH & BODY WORKS
Senior HR Generalist - Home Office
Permanent · Reynoldsburg
VICTORIA'S SECRET
Brand Operations Manager-White Marsh
Permanent · Baltimore
VICTORIA'S SECRET
Asset Protection Investigator, Victoria's Secret (Southland Mall - Hayward, ca)
Permanent · Sacramento
PINK
Brand Operations Manager-Solano
Permanent · Fairfield
VICTORIA'S SECRET
Product Owner
Permanent · Reynoldsburg
ESTÉE LAUDER COMPANIES
Manager, Creative Operations, Creative Content Hub, North America
Permanent · New York
ESTÉE LAUDER
Director, Ecommerce, North America - dr.Jart+
Permanent · New York
Published
Oct 1, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike is top brand for young Britons, but luxury is strong - survey

Published
Oct 1, 2020

Nike remains the most loved brand for young consumers in the UK, beating Gucci and Supreme, a new survey shows. A nationwide study of 16-to-25 year old Britons on behalf of buy now, pay later (BNPL) specialist Laybuy saw Nike scoring 64%.


UK youth love Nike, a new survey shows - Instagram @Nike



The company said the brand’s continued success with young UK fashion fans is linked to “its masterful branding and association with some of the biggest cultural names of the moment, and its dominance looks set to continue, according to the data”.

While Gucci in second place achieved only half of the votes of Nike at 32%, given its luxury pricing that’s out of the reach of many in the 16-25 age group, that’s a strong showing.

And the same can be said for third-placed Supreme, which scored 23%. Another luxury name, Balenciaga, also scored 23%, while in fifth place, Armani was on 20%.

The study also found that 67% of the 1,500 16-to-25 year olds polled said Instagram is the most influential source of fashion inspiration for them, while 34% search Tik Tok for style ideas and 33% look to reality stars, social media influencers and celebrities for style inspiration.

Some 35% of respondents admitted to buying the exact same items worn by their fashion heroes. And 61% said these influencers have a big impact on wider lifestyle and style choices such as adopting veganism, getting a tattoo and having a completely new hairstyle.

The top 10 female style icons for young Britons are (in priority order) Zendaya, Billie Eilish, Kylie Jenner, Rihanna, Kim Kardashian, Molly-Mae Hague, Dua Lipa, Gigi Hadid, Taylor Swift and Hailey Bieber.

Male icons include KSI, Stormzy, Kanye West, David Beckham, Aitch, Skepta, Harry Styles, Khalid, Lil Pump and Yungblud.

Copyright © 2021 FashionNetwork.com All rights reserved.