Nike launches app in six European countries

The sportswear brand is boosting its digital presence with the launch of its app in six European countries: Spain, France, Germany, Italy, the Netherlands and the United Kingdom. 

According to a statement from the company, the Nike app is already available for Android and iOS users and allows Nike Plus members to access exclusive experiences, expert services and the latest launches from the brand. 

The app also allows for Nike’s online store to be personalized to each member and adapted to their specific needs, such as a first look at new products and free shipping. It also shows the newest collections from each seasons and shows ideas from top stylists.

The Nike app offers various advantages depending on the region. London users for example are able to gain access to the best soccer clubs in the city on match days, while Paris members will receive style advice from top editors.
 
Berlin users will be able to get their hands on reserved products, while those in Holland will be able to obtain personalized stitching on their shoes. The app also includes training advice from the top athletes on the continent, as well as exclusive product launches and rewards.
 
The sports shoe and apparel manufacturer achieved net profits of $4.24 million at the end of its fiscal period, marking a 12.8 percent increase from the same period last year.
 
Nike’s sales between June 2016 and May 2017 grew 6 percent to $34 billion, with an increase of 3 percent in its North American sales, 6 percent in Western Europe, 12 percent in China and 17 percent in Japan.