×
80 980
Fashion Jobs
VF CORPORATION
CRM Coordinator (Icebreaker) (Contingent)
Permanent · Denver
ATHLETA
General Manager - Mall of Columbia
Permanent · COLUMBIA
NORDSTROM
Inventory Control Specialist - Logistics - Fashion Valley
Permanent · San Diego
NORDSTROM
Asset Protection - Security Ambassador - Long Island Rack
Permanent · Garden City
NORDSTROM
Asset Protection - Agent - Noho West Rack
Permanent · Los Angeles
NORDSTROM
Retail Stock - Baybrook Square Rack
Permanent · Webster
NORDSTROM
Retail Stock - Potomac Mills Rack
Permanent · Woodbridge
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · North Andover
KOHLS
Part-Time Loss Prevention Associate
Permanent · Macon
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Baytown
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Dayton
FABLETICS
Senior Product Manager - Fabletics Mobile App
Permanent ·
SALLY BEAUTY CORPORATE
10768 Color Consultant
Permanent · ACWORTH
ROSS
Store Protection Specialist
Permanent · Fort Lauderdale
ROSS
Store Protection Specialist
Permanent · Medford
DESIGNER BRANDS
Ecommerce Operations Coordinator, Ked's (Open to Remote)
Permanent · Waltham
DESIGNER BRANDS
Merchandise Planner, Vmi
Permanent · Gilbert
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Rock Hill
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Rock Hill
RAG & BONE
Sales Supervisor (Full-Time) - Tampa
Permanent · Tampa
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, Greenwich Avenue
Permanent · Greenwich
ABERCROMBIE AND FITCH CO.
Enterprise Architect, Order Management & Supply Chain Systems (Remote)
Permanent · Columbus
By
Reuters
Published
Mar 21, 2023
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike sales to gain from Adidas-Kanye split, Jordan Retro demand

By
Reuters
Published
Mar 21, 2023

Nike is set report a rise in third-quarter revenue and grow its market share through 2023, helped by major rival Adidas' split with Kanye West that caused the German company to lose about $600 million in quarterly sales.


Nike


Nike is also expected to get a boost from higher sales of its Jordan Retros and some newer launches as the world's No. 1 sportswear maker stays ahead of rivals through its innovative product lines.

"There is an opportunity for Nike to pick more market from Adidas," said Jessica Ramirez, senior analyst at Jane Hali and Associates, adding that Adidas has not had as many bestsellers as Nike.

The context 


Adidas cut ties with West in October after his anti-semitic comments, causing the company to slash its 2022 dividend and warn of a first annual loss in three decades this year.

Nike has also doubled down on its product lines such as the LeBron 20s and Nike Mercurial shoes, while also grabbing a bigger chunk of the growing China market.

Telsey Advisory Group's Cristina Fernandez said that China is one market where Nike has significantly outperformed Adidas as it is in a much better position with inventories in the region, and has more localized products.

Still, Nike's margins are expected to be squeezed in the quarter as it continues to offer promotions and discounts to shed excess stock.

Nike will report its earnings on March 21.

© Thomson Reuters 2023 All rights reserved.