Nina Fuhrman joins JustFab and ShoeDazzle as chief merchant

By

Jennifer Braun

Published
Jun 10, 2020

TechStyle Fashion Group, the fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, named on Tuesday industry veteran Nina Fuhrman as chief merchant for JustFab and ShoeDazzle. 

In her role, Fuhrman will oversee design and product strategy for all merchandising categories for JustFab and ShoeDazzle. 

Moreover, she will be responsible for leading a data-driven, customer-centric team towards effective end-to-end inventory management across merchandising, design, planning and production functions. She will be based out of the company's global headquarters in El Segundo, California. 

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Fuhrman is joining the team with extensive experience in merchandising and retail strategy for prominent fashion and retail businesses. 

Most recently, she served as the VP and general manager of FabFitFun Style, where she led a cross-functional team to build an omni-channel apparel vertical within the FabFitFun ecosystem.

Prior to that, she served as head of retail strategy at IDEO, and held roles in merchandising, product development and production at leading brands such as Louis Vuitton, Walmart, Ralph Lauren, J. Crew and Gap.

“We are thrilled to bring Nina on board at such an exciting time for TechStyle,” said Laura Joukovski, president of global fashion brands JustFab, ShoeDazzle and FabKids, in a news statement. 

“We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organizations.”