Niod opens first UK location in London's Seven Dials

By

Barbara Santamaria

Published
Jun 6, 2018

Skincare brand Niod has opened its first store in the UK under a dual fascia with its Toronto-based parent brand Deciem in London’s Seven Dials.

This is the UK bricks-and-mortar debut for Niod, a highly scientific skincare brand which focuses on long-term skin health. Hailed as ‘skincare for the hyper-educated’, its name stands for ‘non-invasive options in dermal science’.

The emphasis on professional skincare has been translated into industrial fixtures at the new store, including concrete walls, and custom-built minimal units showcasing the full range. The design and construction was carried out by Deciem’s in-house team.

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The combined store is located at 73-75 Monmouth Street and occupies 1,265 square feet of space.

Sam Bain-Mollison, Head of Retail at Shaftesbury, said: “The launch of Niod at Seven Dials is UK debut store for the area. It joins the wide range of international brands who operate specialised, boutique stores only available at Seven Dials and all benefitting from the central location, in the heart of London’s West End.”

Also having a presence in the area are BareMinerals, Benefit, Space NK and Kiehl’s, as well as influential fashion brands such as Club Monaco, Fred Perry, Orla Kiely, Ron Dorff, Urban Outfitters and Ace & Tate.