Oct 22, 2015
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Noah opens its first-ever retail store in New York City

Oct 22, 2015

Noah, the menswear label from Brendon Babenzien, opened the doors to its first ever retail store on 195 Mulberry Street in Nolita in New York City. The store opening follows the brand’s relaunch this year in February and recent launches at Union Los Angeles and Bergdorf Goodman.

Noah in Nolita in New York City - Noah/Thomas Iannaccone

The 800-square-foot store features the full Noah collection as well as complimentary brands such as Union Los Angeles, Aprix, Paraboot and bandanas by Shin Murayama. The clean white brick exterior compliments the store’s wooden accents, fixtures and racks, which are held up by leather straps from the ceiling.
Babenzien revived his menswear label following his departure from Supreme. The brand was first introduced in 2002, but it was put on hold because, according to Babenzien, “The market just wasn’t there.” Noah is targeted to customers in their late 20s to early 40s who feel connected to skate culture. The Fall 2015 collection retails from $48 to $1,200.

The Noah Fall 2015 collection will also be available on the brand website, which is slated to launch on October 22.

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