Noah unveils charitable Oysterman mascot capsule
today Oct 8, 2019
New York-based men’s streetwear brand Noah has revealed a new capsule collection in support of local environmental nonprofit Billion Oyster Project.
The collection includes t-shirts in a range of colorways, a white sweatshirt and a snapback cap available in navy or yellow. Also featured are a canvas tote and a steel tumbler and water bottle by Mizu.
Each piece is branded with the Noah name and features the original Oysterman mascot.
All profits from the capsule’s sales will go to Billion Oyster Project, which is committed to restoring one billion oysters to New York Harbor.
Noah is no stranger to collections with a message, having released a politically charged Animal Farm-themed capsule earlier this year.
Noah’s Oysterman capsule launches on Thursday, September 10, when it will be available to purchase in the brand’s stores in New York, LA, London and Tokyo, as well as on its e-commerce website.
To celebrate, Noah has teamed up with Patagonia to host a community gathering in support of Billion Oyster Project and 1% For The Planet at Patagonia Bowery on the day of the collection’s release.
The event, which is open to the public, will feature a bar with oysters and drinks, as well as a DJ set by Love Injection.