Nobis launches Lunar New Year capsule
Luxury Canadian outerwear brand Nobis launched on Tuesday its 2022 Lunar New Year capsule collection.
The three-piece limited-edition capsule features two quilted mid-layer jackets and a reversible bucket hat which were brought to life through the eyes of renowned Toronto director and photographer Justin Wu. Prices range from $95-$695 CAD.
To celebrate the Year of The Tiger, Nobis has partnered with Fête Chinoise, a Chinese-Canadian cultural platform created by design firm Palettera to develop a special edition print that celebrates the themes of bravery and courage. To get there, bold tiger stripes combined with poetic plum blossoms was created to represent the long-held tradition of strength and growth, despite adversity.
“This year is the year of the Water Tiger, a year of determinism and spontaneity,” said Deborah Lau-Yu, principal and art director of Palettera. “Tigers express themselves boldly, which is captured in the unique print with grand hand-painted brush strokes that are simultaneously nature in two parts. The branches of plum blossoms dance across the page in an energetic nod to tradition and its relationship with nature.”
Together, Nobis and Fête Chinoise set out to create something that was not typical for Lunar New Year in North America. Nobis also intended to showcase a strong sense of community through its partners, from design to photography.
“This year, we are honoured to introduce our very first Lunar New Year capsule that has given Nobis the opportunity to get involved with respected cultural champions who have played integral roles in bringing this collection to life,” said Kevin Au-Yeung, president and co-founder of Nobis. “
Robin Yates, vice-president and co-founder of Nobis added, “from design to creative, each person involved truly embodies the core values we represent at Nobis and we are thrilled to offer a unique opportunity to share a new narrative around the cultural significance and importance of this monumental celebration through fashion.”
Nobis’ Lunar New Year capsule is now available online at Nobis.com and at retailers.
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