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Published
Jan 6, 2022
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Nobis names Ciryl Gane new global ambassador

Published
Jan 6, 2022

Canadian luxury outerwear brand Nobis announced on Tuesday a new partnership with French mixed martial arts (MMA) champion, Cyril Gane. 

Nobis names Ciryl Gane new global ambassador. - Nobis


As part of the partnership, the Ultimate Fighting Championship (UFC) heavyweight since 2019, nicknamed 'Bon Gamin' (the good kid), gains a new title as global ambassador. 

In this role, Gane will wear the Nobis collections during his upcoming travels and public performances, as well as carry the brand's messages and values around the world with him including both the fighter’s and brand’s values of excellence and a state of mind of success. 

Additionally, Nobis x Ciryl Gane collaboration pieces are now available for purchase at both the Paris and Toronto flagship stores, as well as online at nobis.com. Likewise, a creative collaboration project between the high-level athlete and the premium brand is being discussed and is expected to be completed in 2022.

“Our shared backgrounds, both founded on a predisposition for honour and respect, provide the perfect foundation to anchor our shared passion for technical excellence. This is one of the many reasons why Nobis is thrilled to be joining forces with Ciryl Gane,” said Robin Yates, Nobis co-founder and vice president. 

“The alignment of our personal and professional values that we authentically  share complements our respective brands, and we couldn't be happier to begin this new collaborative adventure.”

Gane is the first Frenchman to win in Houston, Texas, in the interim heavyweight belt of the American organization. His fighting style is described as “intelligent and strategic”. Most recently, in October, 'Marvel Studios' breakthrough superhero and Canadian actor, Simu Liu, was named a Nobis brand ambassador. 

First launched in 2007, Nobis is currently available in over 35 countries, in North America, Europe and Asia including the U.S., UK, Germany, Sweden, Norway, Finland, Denmark, Czech Republic, Austria, Japan, Korea, and in its native Canada.

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