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Nobis names NBA star Serge Ibaka as global ambassador

today Dec 12, 2019
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Canadian premium outerwear and accessory brand Nobis announced on Wednesday a new partnership with NBA champion Serge Ibaka, Toronto Raptors centre. 

NBA Star Serge Ibaka for Nobis, wearing Nobis' Kane parka. - Justin Wu

As part of the partnership, Ibaka will be the brand's global ambassador and will be featured in upcoming campaigns over the next year.
Among the first in a series of collaborations, to be rolled out until early 2021, is an editorial campaign shot by renowned director and photographer Justin Wu, featuring Ibaka in Nobis' Kane Utility Parka and Martin Parka. 

Ibaka was first drafted by the NBA to play for the Oklahoma City Thunder, and later the Orlando Magic. He was eventually traded to the Toronto Raptors in 2017 and later signed a three-year contract with Raptors, going on to win the NBA Championship in 2019. 
Off the court, the basketball star has been recognized for his globally inspired style, as seen at Paris Fashion Week last summer, which Nobis says “made him the perfect fit” for the brand.
Launched in 2007, Nobis is currently available in over 35 countries, in North America, Europe and Asia including in the U.S., UK, Germany, Sweden, and Norway, to name a few. 

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