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Nordstrom announces voting initiative with When We All Vote and National Urban League

Published
Sep 10, 2020
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With the United States Census in full swing and a presidential election coming in November, Nordstrom has partnered with nonprofits, When We All Vote and the National Urban League, for a new non-partisan initiative to encourage Americans to vote.


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Named 'Make Your Voice Heard',  the nationwide effort is meant "to educate, inspire and make it easy for Nordstrom employees and customers to make their voice heard – both through responding to the 2020 Census and by voting in upcoming primaries and elections," the retailer said.

Nordstrom and its nonprofit partners will promote the campaign through virtual learning series, digital volunteer opportunities and curbside voter registration, they said, and through "a suite of online resources related to the 2020 Census, voter registration, education and participation."

"We believe every voice matters and our country is stronger when we all participate in the democratic process," said Pete Nordstrom, president and chief brand officer.  

"This initiative is a direct result of feedback we heard from more than 50,000 Nordstrom employees from all regions of the U.S. They told us they want to be actively engaged in their communities and help find solutions to the challenges we're facing. Enabling them to make their voices heard by voting is a meaningful and productive way we can support our people and our communities."

In order to help its employees stay politically active, Nordstrom said it will make November 3, the day of the U.S. presidential election, a holiday for all of its U.S. workers. On this day, the retailer said its stores and operations centers remain open, but that it will work with employees to set schedules that will allow them to vote. 

In addition, the company will partner with Civic Alliance to connect employees to volunteer opportunities, and will provide its store, fulfillment center, distribution center and call center employees with discounted Lyft rides to the polls. 

"With this partnership, we will be able to reach new eligible voters via the entire Nordstrom community of employees and customers, helping us to fulfill our mission to increase voter participation in every election," said Stephanie L. Young, chief officer for culture and communications for When We All Vote. 

"We are proud to declare Nordstrom as an official partner of the National Urban League for this election and beyond to support our mission to provide economic empowerment and educational opportunities for underserved Americans," added Marc Morial, president and CEO of the National Urban League.

"We will support Make Your Voice Heard through initiatives aimed at increased voter registration, 2020 Census participation, diverse corporate recruitment, community-based volunteerism, and much more." 

To further boost the initiative, Nordstrom has unveiled a collection of Nordstrom made 'Vote' apparel, featuring t-shirts and sweatshirts decorated with special 'Vote' graphics. Made for men, women and kids and priced from $19 to $60, a portion of every purchase will be donated to When We All Vote and the National Urban League.   

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