Nordstrom brings Space to new markets
Nordstrom is bringing Space, its in-store merchandised boutique featuring up-and-coming and established designers to new markets this fall.
Currently Space was only in flagship Nordstrom locations including downtown Seattle, San Francisco, Chicago and Vancouver BC. However, Nordstrom is now opening Space up to more retail destinations.
Those destinations include LA's The Grove and Nashville's The Mall at Green Hills, both opening this month. Later this fall Nordstrom will open two Space locations in Toronto.
"These cities are known for their amazing fashion and the people there have such a strong sense of individual style," said Olivia Kim, VP of Creative Projects at Nordstrom.
"We want to make a statement with our stores in these markets and identify them as destinations for fashion, style, art and culture. Our customers are really curious and educated about fashion, and part of our goal with Space is to create a platform to introduce our customers to this side of designer fashion – this place where the directional collections or up-and-comers have a place to live and grow," said Kim.
Over 60 designers are featured in Space including Acne Studios, Simone Rocha, Vetements, Comme des Garçons Collection, Koché, Undercover, Ellery, Colovos, Phelan and Molly Goddard.
To celebrate the Toronto openings, Kim and her team worked with Canadian designers Brother Vellies, Steven Tai, WWAKE and Vejas to create a special capsule collection of exclusive ready-to-wear and accessories available at the two Toronto locations later this fall.
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