Nordstrom launches 'Love, Nordstrom' holiday campaign

By

Kate Dingwall

Published
Nov 3, 2016

Nordstrom on Wednesday launched their North American holiday campaign, focusing on Nordstrom customer connection and staff moral, rather than holiday spending and shopping. The campaign, entitled 'Love, Nordstrom', will be seen in the U.S. and Canada, across digital, print, in-store, store shopping bags, and coffee sleeves. 

The campaign uses real-life Nordstrom customers and employees who feature in an honest new series of ads and videos. Since it is the season of giving, the brand hoped to connect with the customer on an emotional level through these sentimental series of ads. This emotional connection will hopefully push customers to shop with the brand during the season of giving, according to Olivia Kim, Nordstrom’s vice president of creative projects.

“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers, We reached out to our employees and asked them to share some of their favorite customer stories," said Kim.

"We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”

Also included in this campaign is a video of Nordstrom employees singing the song 'Thanks for Being a Friend', directed towards Nordstrom customers. The video is shot candidly in Nordstrom offices, giving the video a relatable appeal. 

Partners & Spade creative agency partnered with Nordstrom to create the campaign.