Nordstrom launches expanded services to convenience shoppers
The Covid-19 pandemic set in motion new challenges for retailers this year and Nordstrom is fighting back with the launch of new fulfilment options and expanded services to convenience shoppers.
The Seattle-based retailer announced on Thursday that it is introducing order pickup at U.S. Nordstrom Rack stores for Nordstrom.com, NordstromRack.com and HauteLook.com orders. Moreover, the fashion retailer is enabling all Nordstrom Rack stores to fulfill online orders for customers.
That means, as of this month, customers will have the option to select U.S. Nordstrom Rack stores as an order pickup location for their orders. Nordstrom Rack store locations will also fulfill online customer orders from NordstromRack.com, which will give customers shopping online access to thousands of additional choices and faster delivery in markets with stores.
"Our market strategy is how we provide customers with greater merchandise selection and faster delivery while increasing convenience through our services. Our Nordstrom Rack business plays a critical role within how we stay closer to our customers," said Erik Nordstrom, chief executive officer of Nordstrom.
"The addition of these services and fulfillment options within our Nordstrom Rack stores enables us to further engage and serve customers on their terms."
Meanwhile, later this year, customers will be able to pick up their U.S. NordstromRack.com and HauteLook.com orders at their nearest Nordstrom and Nordstrom Local.
"We are excited to expand these services and fulfillment options to our Nordstrom Rack stores," added Geevy Thomas, president of Nordstrom Rack.
"Our hope is that through the addition of these offerings we will provide customers even greater access to our breadth of inventory and a more convenient and seamless shopping experience however they choose to shop with us."
In its last reported quarter, Nordstrom’s total revenue fell 52 percent to $1.86 billion, missing Wall Street estimates of $2.38 billion.
At that time, they said they would continue to refine its marketing strategy and invest in top performing categories like home, active and wellness.
Nordstrom operates 355 stores in 40 states, including 100 full-line stores in the United States and Canada; 248 Nordstrom Rack stores; two clearance stores; and five Nordstrom Local service hubs.
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