Nordstrom opens massive New York City flagship

By

Gabriella Lacombe

Published
Oct 25, 2019

After much anticipation, Nordstrom has officially opened its first-ever flagship store for women and children in New York City. 

Opened on October 24 and located at 225 West 57th Street at the base of Central Park Tower, the massive 320,000 square-foot store offers seven levels of retail space for customers to explore, including apparel, accessories, and three shoe departments.

Featured brands include Dries Van Noten, Givenchy, Saint Laurent, Madewell, Reformation, Topshop, Longchamp, Fendi, Loewe, Gucci, Prada, Christian Louboutin and Golden Goose, among many others. 

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As part of Nordstrom’s strategy to revamp itself for modern consumers, the flagship will host a rotating series of installations and new merchandise concepts, the retailer said.

Scheduled projects include a Christian Louboutin pop-up featuring an exclusive 30-piece capsule of footwear, handbags and gift items for men and women, as well as ’Perfect Pairs' -- an exclusive collaboration with 14 brands and New York City-based muses such as  Steve Madden and Winnie Harlow, Cole Haan and Cleo Wade, and Nike and Maria Sharapova. 

Under Olivia Kim, Nordstrom vice president of creative projects, the flagship will also house a series of special concepts including an immersive, five-room shop with Burberry, featuring product from the brand’s Autumn/Winter 2019 collection, as well as ’Space’ -- a boutique featuring collections selected by Kim from brands such as Bode, Jacquemus, Martine Rose, Molly Goddard, and Simone Rocha, as well as exclusive releases from Tom Wood and Sandy Liang.

Space will also include the first branded in-store shop from Acne Studios, and a one-of-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley, Nordstrom said. 

Other scheduled projects include Nordstrom x Nike, a curated women’s sneaker boutique which will host the exclusive launch of a Jordan Air Latitude 720 sneaker with Swarovski, as well as the Nike by Olivia Kim capsule collection of sneakers and apparel, which will launch in-store on October 31.

Not to be outdone, Nordstrom NYC’s beauty offering consists of over 100 beauty brands across two floors, including 16 shops from brands like YSL, Dior, MAC, Le Labo, Diptyque and Creed. In order to give the department a high-tech boost, the beauty area features four digital experiences: a ‘Lipstick Finder,’ ’Fragrance Finder,’ ‘Skincare Finder’ and ‘Beauty Stylist Virtual Mirror,’ which use augmented reality, quizzes or interactive features to help customers select products.  

One floor above the makeup counters, Nordstrom Beauty Haven offers in-store beauty services like Base Coat manicures, Sisley and Heyday facials, blowouts by Dry Bar and eyebrow shaping by Anastasia Beverly Hills, among others. 

Visiting customers can also access a range of Nordstrom’s special, often digitally-enhanced services, including 24/7 online order pick-up and delivery, same-day delivery to eligible addresses, on-site alterations and tailoring, and a ‘Stylist's Lounge’ for one-on-one stylist appointments and personalized digital styling experiences.

The flagship is located across from the Nordstrom Men's Store, which opened in April 2018. 

As an added philanthropic boost to the flagship’s opening, Nordstrom said it will distribute $5 million dollars throughout NYC by the end of 2020, through a combination of investments and community grants.