×
41 162
Fashion Jobs
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton

NY Fashion Week designers bet on bold accessories

By
Reuters
Published
today Sep 18, 2009
Reading time
access_time 3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

NEW YORK, Sept 17 (Reuters) - Designers at New York Fashion Week are betting on accessories such as belts, boots, jewelry and even a pearl-studded scrunchy to tempt shoppers during the recession.


Marc Jacobs spring-summer 2010 in New York - Photo: PixelFormula

It is not just that accessories are a more affordable way for consumers to make a fashion statement, some buyers can also be enticed by one-off investment pieces -- as long as they are unique, experts at New York Fashion Week said.

Accessories sales have held up better than clothing in the worst recession in some 70 years and according to market research company NPD Group they are poised to be one of the earliest fashion areas to recover.

Designers are taking note.

Bold belts, necklaces and bracelets featured prominently on New York Fashion Week runways as designers show collections for spring and summer 2010 and one of the most talked about pieces in Marc Jacob's collection was a pearl-studded hair scrunchy.

"Many stores that focused on clothing are opening up to having bigger displays or bigger buys for accessories and shrinking their buys for clothing. You're just seeing a different kind of market right now and I think designers are recognizing that," said Jodie Snyder, whose DANNIJO jewelry partners with designers such as Carlos Campos and Bensoni.

Luxury brand Henri Bendel has stopped selling clothes at its flagship Fifth Avenue boutique to focus on accessories, gifts and beauty products.

"CONSUMERS ARE KING"

Australian designer Anna Coroneo scaled back her collection of dresses this year but is rapidly expanding her accessories offerings. Her key accessory -- silk beads -- has been popular with consumers worldwide and she is now working on a scarf collection based on her own artwork.

"Accessories are really important right now," designer Jill Stuart told Reuters backstage after her runway show, which featured fishnet boots and sparkly belts.

Belts played a key role in a number of collections, coming in a variety of widths and textures including on evening gowns and high-waist swimsuits.

In the first half of 2009 belt sales performed significantly better than other accessories, rising 32 percent compared to a year earlier, according to NPD Group data.

The economy has forced designers to become more attuned to what the consumer is looking for and give them a compelling reason to buy, experts said.

In the past decade "consumers were afraid of missing out on the next big thing. Now that the paradigm has shifted, consumers are king again and they are pushing back. They are much more discerning in their purchases," Ann Watson, a fashion retail consultant, told Reuters as she sat in the audience of Brazilian designer Carlos Miele's show.

Maria Bogomolova, executive director of couture jewelry designer Alex Soldier said the well-heeled were prepared to open their wallets for unique pieces that were seen to be timeless. Alex Soldier's jewelry retails from $995.

"Across the board, it is not the time for basics. Consumers are looking for bold, conversation pieces," said Karen Giberson, head of the not-for-profit Accessories Council. "The good thing is, it's not always the least expensive thing." (Editing by Michelle Nichols)

© Thomson Reuters 2019 All rights reserved.