Nykaa Fashion brings Revolve to India

By

Maverick Martins

Published
Oct 11, 2022

Nykaa Fashion has partnered with California-based fashion retailer Revolve to launch the latter’s brands in the Indian market.

With this association, Nykaa Fashion will house over 400 brands across apparel, footwear, and accessories, from the global powerhouse Revolve on its online platform.

Commenting on the launch, Adwaita Nayar, co-founder of Nykaa in a statement, “In line with our curatorial prowess, we are thrilled to onboard an international partner like Revolve that brings its stellar portfolio of brands to our platform. Revolve's approach to fashion is an ideal match with our own-bringing to the Indian customer fashion-forward styles, celebrity-loved offerings with sustainable goals, and an unwavering commitment to diversity and inclusion.”

Kai Li, vice president at Revolve added, “Revolve prides itself on being a premium curator of American and international fashion, and we're delighted to partner with Nykaa Fashion, a distinct shopping destination. This relationship is a natural fit that aligns with our brand principles of being a destination for discovery and inspiration that delivers an engaging and elevated customer experience. We're excited to bring our wide catalogue of global styles to the Indian market.”

Founded by Michael Mente & Mike Karanikolas in 2003, Revolve rocketed to success thanks in part to its early adoption of a strong influencer marketing strategy. After first announcing plans for an IPO in October of 2018, the company went public in the US in June of 2019, raising $212 million in an IPO that valued the company at over $1.23 billion.