NYX Professional Makeup to open first flagship in October

By

Obi Anyanwu

Published
Sep 27, 2015

Cult favorite makeup brand, NYX Professional Makeup, announced Thursday the opening date of its first flagship physical store at Westfield Santa Anita Mall in Arcadia, CA. The first-ever flagship that is slated to open on October 2 will introduce unique digital features to the retail environment.

"We're very excited about this new chapter for the brand and are proud to be able to create a space where fans can come play, learn and share their love for NYX Professional Makeup," said Scott Friedman, NYX Cosmetics CEO.
 
NYX Professional Makeup is a Los Angeles-based makeup brand with a global online community of professional, new and self-taught artists. The new flagship will feature an interactive NYX Beauty Bar, a digital community wall and innovate use of social media and digital imagery throughout the store.

"Our stores will celebrate the new generation of beauty influencers, and their dedicated followers, by highlighting the creativity and artistry of these real-world makeup lovers," said Nathalie Kristo, NYX Cosmetics SVP of Global Marketing and Business Development, NYX. "With our complete line of professional makeup and new digital services our customers will be empowered to create and share their own makeup looks." 
 
Additional NYX Professional Makeup locations are slated to open at the Del Amo Fashion Center in Torrance, CA, Victoria Gardens in Rancho Cucamonga, CA, Westfield Valley Fair in Santa Clara, CA and Broadway Plaza in Walnut Creek, CA.