OVO to open New York City store

By

Kate Dingwall

Published
Dec 8, 2016

Although no launch date is in place at the moment, Drake’s OVO label will be launching its second American retail venture in New York City. The clothing and accessories retailer, known for its black and gold owl logo, currently has stores in Los Angeles and Toronto.

Monday morning, the Toronto-born rapper released a cryptic Instagram video of unidentifiable New York City streets. Along with the video, Drake teased fans with the caption #NYWelcomeOVO. No definite date or location has been set as of yet.

Exactly a year ago Wednesday, Drake opened the brand's Los Angeles flagship. To open the LA store, which marked OVO’s first American location, Drake released a similar video just days before the opening, teasing the brand’s new brick-and-mortar.

This isn’t the first time the rapper has opened up a retail space in New York City. Earlier in 2016, Drake opened up two weekend-long pop-up shops, the first prior to the release of his Views album and the second just before his summer tour with Future.

The brand’s current offerings include sweatpants, tracksuits, sweaters, hats, t-shirts, and accessories, ranging from $40 for a t-shirt to $298 for outerwear.