Oh My Cream opens in London's Notting Hill, King's Road is next
French premium beauty retailer Oh My Cream has expanded outside of its domestic market for the first time with the opening of a store in London’s Notting Hill. It also has one planned for the King’s Road.
The business, founded in 2013 by Juliette Levy Cohen as a concept store dedicated to skincare, offers a curation of “cutting edge” brands and currently has 22 stores in France.
Following the Notting Hill debut, the King’s Road branch will open next month.
The locations chosen for the London stores position the retailer to reach an affluent, contemporary customer who doesn’t necessarily want to shop at the ‘obvious’ places and who’s used to stores with a more niche profile offering sometimes-hard-to-find labels.
Visitors can access free skincare consultations and leave with a bespoke beauty routine. Both stores will offer face treatments from names such as Tata Harper, Dermalogica and Oh My Cream’s own-brand, as well as an infrared sauna.
Other labels available there include Paï, Ren, Sunday Riley, Susanne Kaufmann, Bio Effect, Augustinus Bader, Herbivore, Ilia, Combeau, Patyka, Nuori, Kure Bazaar, and Agent Nateur. Plus there are exclusive brands such as Rudolph Care, Atelier Nubio, Cosmic Dealer, Sentara, and Solaris NY.
So why London as a first step outside of France? Juliette Levy Cohen said: “I love coming to London for shopping but felt like it was missing a new generation of beauty destination. Following Oh My Cream’s success in France, London as the first step of our international expansion was a no-brainer for me. I know Londoners will be very excited to discover the exclusive brands and (affordable) treatments that [we] offer. And in an era of online shopping, we are also convinced that our physical presence and tailored approach to skincare is unique and super differentiating. Our ambition is for Oh My Cream to become the favourite (clean) beauty destination in the UK.”
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