Jul 5, 2016
Olympian Victoria Pendleton and actress Gina Rodriguez front new Clinique campaign
Jul 5, 2016
Clinique has enlisted some of the world's most inspirational women for its latest digital campaign.
The skincare giant has launched "The Difference Makers," a campaign designed to highlight six international female figures, each of which pledges to make a difference to the world, as well as underlining the brand's famous cleansing, toning and moisturizing 3-step facial care system.
Double Olympic medalist Victoria Pendleton is one of the women selected to front the campaign, with the UK cyclist promising to inspire women to achieve their dreams. South African actress Jessica Nkosi pledges to fight for future generations, while German TV host and daughter of Turkish immigrants Nazan Eckes wants to create brighter futures through literacy.
Mexican actress Erendira Ibarra's goal is to redefine justice as love, by encouraging others to be brave enough to speak out against injustice, and US Golden Globe-winning actress Gina Rodriguez wants to use education to empower young people. Taiwanese actress Ning Chang round off the list, pledging to promote a healthy lifestyle to promote self-confidence and social change.
Each of the women has recorded a short film for Clinique, explaining the personal experiences leading to their particular goals. The brand itself has teamed up with partners such as literacy charity Room to Read and Children International to carry out the work of the campaign, which aims to help women "build the courage to be their best selves."
The beauty brand is the latest in a long line to harness the power of high-profile female success for a more emotive style of ad campaign. Amazon Fashion hit the headlines in June with the launch of #SaySomethingNice, which used prolific beauty bloggers to inspire positive body attitudes in the fashion world, and lingerie brand Panache sought out inspirational women from around the world for the latest instalment of its "Modelled by Role Models" campaign, unveiled in March.
To watch the Clinique videos, see: http://www.clinique.co.uk/difference-makers
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