The Swiss luxury watch maker has confirmed that it will be opening the doors of its newest UK boutique on Tuesday 21st December as part of its expansion plan in the country.

Omega's store on Bond Street, London

The golden location for Omega’s new store is none other than London’s Regent Street: a key shopping destination for tourists as well as Londoners. Consumers can find the boutique at number 260, a few steps away from Regent Street’s intersection with the equally popular Oxford Street. With the opening happening during Christmas time, the new store may catch the eye of passers-by who go admire Regent Street’s famous Christmas lights.

Christmas on Regent Street

Omega’s boutique, positioned over two floors, will be taking over the 765 sq. ft. (233m²) shop where jewellery retailer Tous used to be, located between the stores Coast and Mamas and Papas and right opposite French Connection.

The first floor will contain an OMEGA VIP area offering an intimate environment for clients and guests, while on the ground floor an LCD screen will display a continuous countdown to the London 2012 Olympics Games, for which OMEGA is Official Timekeeper.

This will be Omega’s 5th boutique in London, although its collections are also sold in many retailers across the city. Its spacious, sophisticated interior will showcase the brand’s famous watches, jewellery and leather accessories, ranging from classic designs to limited-edition models.

Marina Felippe