×
82 540
Fashion Jobs
ROSS STORES
IT sr. Manager (Identity And Access Management Security)
Permanent · Dublin
ROSS STORES
Store Protection Specialist
Permanent · Aurora
ROSS STORES
Lead, Security Analysis
Permanent · Dublin
MACY'S
Asset Protection Detective, Hillsdale - Full Time
Permanent · San Mateo
MACY'S
Asset Protection Detective, Oak Park - Full Time
Permanent · Overland Park
CENTRIC BRANDS
Coordinator, Sales Operations
Permanent · New York
BLOOMINGDALE'S
Merchandising Manager: South Coast Plaza
Permanent · Costa Mesa
NIKE
Product Manager, Carrier Services
Permanent · Beaverton
NIKE
Global Supply Planner
Permanent · Beaverton
NIKE
Associate Product Line Manager-Catalyst Apparel
Permanent · Beaverton
NIKE
Design Operations Manager
Permanent · Beaverton
NIKE
Director of Program Management, Service & Experience Design
Permanent · Beaverton
NIKE
Design Operations Director, Central Graphics, Print And Tees
Permanent · Beaverton
NIKE
Distribution Center Area Manager
Permanent · Lake Forest
ESTÉE LAUDER
Manager, Brand Procurement - Estee Lauder Holiday & Aerin Beauty
Permanent · New York
TAPESTRY
Project Manager, Ecommerce
Permanent · North Bergen
TAPESTRY
Ecommerce Product Coordinator
Permanent · New York
HOMEGOODS
Full Time Loss Prevention Customer Service Associate
Permanent · Fresno
HOMEGOODS
Loss Prevention Detective
Permanent · Glendora
TJ MAXX
lp Detective
Permanent · Pittsburgh
HOMEGOODS
lp Detective
Permanent · Reading
HOMEGOODS
Loss Prevention Detective
Permanent · Burbank
By
Reuters
Published
Jul 9, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Online ad growth seen slowing in 2021 to levels since dotcom bubble burst

By
Reuters
Published
Jul 9, 2019

Global advertising spend is expected to grow 4.6% in 2019, a dip from previous estimates, with internet advertising seen slowing to single digits in 2021 for first since the dotcom bubble burst, industry forecaster Zenith said.


Global overall advertising spending is expected to rise by $28 billion in 2019, Zenith said - Reuters


Zenith, owned by French advertising group Publicis, said in a report published on Monday that internet advertising would account for 52% of global advertising expenditure in 2021, surpassing the 50% mark for the first time.

The report comes during the time when advertising companies including market leader WPP Plc have seen clients switching to using online platforms such as Google and Facebook to reach consumers.

Big advertising groups sometimes been viewed as behind the curve in terms of digital strategy. Former WPP boss Martin Sorrell’s S4 Capital bought San Francisco-based programmatic ad firm MightyHive in December, with a strategy to create a pure play in the world of digital media and advertising.

Currently 47% of total global advertising spend accounts for internet advertising, according to Zenith, up from 44% last year but the growth rate is expected to slow down as the internet ad market matures.

“2021 will be the first year of single-digit internet adspend growth since 2001, the year the dotcom bubble burst,” Jonathan Barnard, Head of Forecasting at Zenith said.

However, while big brands still depend heavily on traditional media, local and small businesses spend all their budgets on platforms such as Google and Facebook . In contrast, large advertisers devote considerably less than half their budgets to online advertising on average.

Global overall advertising spending is expected to rise by $28 billion in 2019, Zenith said, adding that about half the growth would be from the United States, helped by rapid growth in internet advertising.

China will be the next biggest contributor to growth, followed by Britain and India, Zenith said.

© Thomson Reuters 2021 All rights reserved.