×
75 280
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Gilroy
ROSS STORES
Store Protection Specialist
Permanent · Madera
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
Store Protection Specialist
Permanent · Upland
ROSS STORES
Store Protection Specialist
Permanent · Newark
ROSS STORES
Store Protection Specialist
Permanent · El Cerrito
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Redmond
ULTA BEAUTY, INC.
General Manager
Permanent · Whitestown
GAP INC.
Area Manager, Asset Protection - Utah
Permanent · Salt Lake City
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TAMPA
BANANA REPUBLIC
General Manager - Corte Madera (Flagship Store)
Permanent · Corte Madera
GAP
Assistant Manager, Customer Operations - Los Cerritos Center
Permanent · Cerritos
MACY'S
sr. Manager, Maintenance
Permanent · North Jackson
MACY'S
Asset Protection Detective, Security Square - Full Time
Permanent · Baltimore
MACY'S
Asset Protection Security Guard, Southland - Standard Part Time
Permanent · Cutler Bay
MACY'S
sr. Manager, Sales And Customer Experience
Permanent · Boston
MACY'S
Asset Protection Officer, Secaucus D2C fj - Full Time (2840)
Permanent · Secaucus
MACY'S
Manager, Style Merchandise Execution
Permanent · West Orange
MACY'S
Manager, Merchandise Execution
Permanent · Chicago
MARC JACOB'S
Sales Supervisor
Permanent · Scottsdale
OLD NAVY
Assistant Manager, Customer Operations - Outlets of Little Rock
Permanent · Little Rock
Published
Sep 10, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Online lingerie company ThirdLove launches first national campaign

Published
Sep 10, 2018

Online bra and underwear brand ThirdLove has launched its first national campaign, titled “To Each, Her Own.”


The brand's new campaign emphasizes inclusivity. - Via ThirdLove


A collaborative work between the lingerie brand's in-house creative studio and Partners & Spade, the new campaign boosts ThirdLove's image as a brand dedicated to a diverse audience of women. Both the campaign's photo ads and national TV commercial feature non-professional models of different body types, ages and ethnicities selected by a street-casting agency, and every part of the campaign was directed and shot by women. 

The campaign's title, "To Each, Her Own" puts a feminine spin on the phrase “to each, his own," emphasizing the brand's message of inclusivity and reinforcing its image as a company interested in serving the universal needs of women. 

"We want women to look at our campaign and see themselves in the women depicted," said Heidi Zak, ThirdLove’s co-founder and co-CEO, in a release. "Our goal is to represent women in a way that feels grounded, relatable and universally understood.”

Andy Spade, co-founder of Partners & Spade and ThirdLove board member, further stressed the campaign's focus on a message of female empowerment. "To Each, Her Own is a large statement that celebrates women’s individuality in a way that has never been done before," he said. 

To promote the campaign, ThirdLove encouraged women to share unedited photos of themselves on social media with the hashtag #ToEachHerOwn.

Currently, the underwear brand has over 250 employees and continues to operate online. The start-up brand gained popularity for its use of half-cup sizes and bra molds dedicated to different breast shapes. 

Copyright © 2022 FashionNetwork.com All rights reserved.