OnlyFans launches Creative Fund Fashion Edition for fashion creators

By

Jennifer Braun

Published
Mar 7, 2022

Social platform OnlyFans has announced the launch of a new fashion-focused initiative that will serve as a platform for rising talent.

Dubbed the 'Creative Fund Fashion Edition', the initiative will allow creatives to compete for a cash prize to be used towards furthering their fashion career. 

Three winners will be selected by fashion powerhouses Law Roach, Maeve Reilly and Sir John, who will evaluate the contestants' work for a series documented for OFTV. The fund's first place winner will receive $50,000 USD, while second and third place winners will receive $25,000 USD each.

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"The Creative Fund allows us to develop opportunities for creators in a particular field. OnlyFans gives all creators a platform to express themselves and by focusing on fashion we're able to shine a spotlight on a new wave of creators in this inventive category as they look towards the future," said Ami Gan, OnlyFans CEO.

Creatives can apply for the fund by entering five of their best designs or stylized looks alongside a short submission video via online application. Six chosen contestants will then be flown out to Los Angeles to participate in the final stages of the Creative Fund selection process, which will also be documented on OFTV, the platform's free streaming service and app.

Fashion designer Rebecca Minkoff will equally join the initiative as a mentor, while actress and designer Francesca Farago will serve as host of the selection process.

"The OnlyFans Creative Fund is a great opportunity for those looking to jump into a fashion-related career. It gives contestants an opportunity to showcase their work and get advice from people that they might not be able to reach otherwise, like Law, Sir John and me. I'm excited to see what the finalists bring to the table," added Maeve Reilly, celebrity stylist and founder of the brand The Local Love Club.

The U.S.-based, fashion-focused initiative is the platform's second fund iteration, following the launch of its first inaugural fund in the UK in 2021 with an emphasis on music.