×
89 173
Fashion Jobs
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · NEW YORK
BLOOMINGDALE'S
Registry Consultant, Full Time - Boca Raton
Permanent · BOCA RATON
H&M
842 Area Visual Manager
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Short Hills
Permanent · MILLBURN
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · COSTA MESA
COLUMBIA SPORTSWEAR COMPANY
Regional Loss Prevention Manager (Northwest-us)
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
Operations Manager - Swing Shift
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Chestnut Hill
Permanent · NEWTON
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Chevy Chase
Permanent · CHEVY CHASE
BLOOMINGDALE'S
Asset Protection Detective, Full Time, San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Huntington
Permanent · HUNTINGTON STATION
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, San Francisco
Permanent · SAN FRANCISCO
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time, Dolphin Mall
Permanent · MIAMI
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time, Jersey Gardens
Permanent · ELIZABETH
BLOOMINGDALE'S
Wedding & Gift Registry Consultant, Full Time, Norwalk
Permanent · NORWALK
BLOOMINGDALE'S
Manager, Sales - Women's Ready to Wear/Shoes: Norwalk
Permanent · NORWALK
BLOOMINGDALE'S
Manager, Sales - Mens Shoes
Permanent · NEW YORK
BLOOMINGDALE'S
Senior Art Director, Photo
Permanent · NEW YORK
Published
Jun 15, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Orlebar Brown app puts Instagram photos on board shorts

Published
Jun 15, 2017

Luxury swimwear designer Orlebar Brown is offering a downloadable app that lets consumers become their own influencers by putting their Instagram photos on custom board shorts.

Brian Atwood-designed Snap Shorts - Orlebar Brown


Orlebar Brown's SnapShort 2.0 app is available through both Apple and Google platforms. It is also available in a browser function online. For $600, customers can put their favorite Instagram photo on board shorts for a custom experience.

The first version of the app operated in a different structure. Users could upload photos for a monthly competition where Orlebar Brown would pick one winning design to turn into printed shorts. In the new version of the app, anyone can upload their photo and have it made into shorts.

The new app's broader appeal is an interesting strategy to integrating digital culture with e-commerce. Instagram has become a platform for brands to use influencer marketing to speak to customers through authentic stories. As the consumer interacts on social media, Orlebar Brown has given the consumer the opportunity to now share their story - even if they are not technically an influencer - with millions of followers.

To announce the new custom service, Orlebar Brown collaborated with influencers across multiple categories including designers Brian Atwood and Charlotte Olympia. The brand also sourced designs from arts, music and travel social media influencers.

Since the brand updated the app last month, Orlebar Brown is seeing customers printing board shorts with photos they have taken from personal travel. Additionally, customers are printing board shorts with pictures of their pets, their drawings and other graphics unique to their social media identity.

Orlebar Brown offers customers two lengths to choose from for the Snap Shorts. Customers can use the customization platform through the mobile app, online or in store.


 

Copyright © 2022 FashionNetwork.com All rights reserved.