Outerwear label The Very Warm launches NBALab collection at Barneys

By

Obi Anyanwu

Published
Oct 31, 2017

Outerwear label The Very Warm is making a splash with its debut this fall. The New York City-based brand by cousins Shai and David Peyser launched this week a partnership with NBALab at Barneys New York.

 
The new collection from The Very Warm and NBALab is comprised of hooded coach jackets and reversible bombers that feature artwork of LeBron James, Stephen Curry and the New York Knicks' Kristaps Porzingis by street artist Billi Kid. The collection, which ranges in price from $295 to $385, is a result of the NBALab’s mission to take the art and beauty of basketball off of the hardwood court and into new environments through partnerships and innovation.

The brand is currently operating a pop-up shop at Odin New York in SoHo that is offering seven men’s outerwear pieces and five women’s outerwear silhouettes that feature art by Brooklyn-based musician and collage artist Morgan Jesse Lappin. The pop up is set to remain through January 2018.

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The Very Warm offers functional coach jackets, reversible bombers, quilted parkas, hooded stadium jackets, half-zip popovers and windbreakers for men and women. The label introduces new silhouettes and designs every season and is currently available at Nordstrom.
 
The Very Warm x NBALab is available now at 11 Barneys New York locations nationwide.