×
92 044
Fashion Jobs
ABERCROMBIE AND FITCH CO.
Vice President, Enterprise Systems (Remote)
Permanent · Columbus
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Palisades
Permanent · West Nyack
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · SAN ANTONIO
URBN
Anthropologie Senior Design Director
Permanent · PHILADELPHIA
URBN
Anthropologie Visual Merchandising Manager
Permanent · PALM DESERT
ADIDAS
Senior Manager Human Resources - dc Operations
Permanent · WILKES-BARRE
GAP INC.
Asset Protection Service Representative - Gap Downtown Crossing
Permanent · Boston
NORDSTROM
Asset Protection - Agent - Cascade Plaza Rack
Permanent · Beaverton
NORDSTROM
Asset Protection - Agent - The Oasis at Sawgrass Mills Rack
Permanent · Sunrise
NORDSTROM
Asset Protection - Agent - Tacoma Mall
Permanent · Tacoma
NORDSTROM
Asset Protection - Agent - City Creek Center
Permanent · Salt Lake City
NORDSTROM
Area Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Senior Maintenance Manager - West Coast Omni Center - Riverside, ca
Permanent · Riverside
NORDSTROM
Asset Protection - Agent - Centre at Post Oak Rack
Permanent · Houston
NORDSTROM
Manager - Asset Protection - Twelve Oaks
Permanent · Novi
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Mechanicsburg
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time, Roosevelt Field
Permanent · GARDEN CITY
URBN
Free People Assistant Visual Manager
Permanent · SKOKIE
URBN
Urbn Product Manager - Data Science
Permanent · PHILADELPHIA
BATH & BODY WORKS
Regional Asset Protection Manager - Dallas, tx
Permanent · DALLAS
SAKS
Lead, Inventory Control And Quality Insurance, 2nd Shift
Permanent · WILKES-BARRE
COLUMBIA
Quality Assurance Manager - Customer Care
Permanent · PORTLAND
Published
Jan 6, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

P&G Beauty enters the metaverse with BeautySphere

Published
Jan 6, 2022

P&G Beauty took its first step into the metaverse on Wednesday with the debut of its virtual storytelling world, BeautySphere.  

P&G Beauty enters the metaverse with BeautySphere. - P&G Beauty


Introduced at the Consumer Electronics Show, BeautySphere allows visitors to virtually interact with P&G Beauty’s portfolio of brands, which includes Pantene, Olay, and more, through live and simulated content, particularly with a focus on “Responsible Beauty”. 

“BeautySphere was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” said Alex Keith, CEO, P&G Beauty. “Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”

The BeautySphere 3D interactive experience can be easily accessed from home or anywhere with a desktop computer at beautysphere.com, where through immersive video content, visitors can learn about the interconnected Responsible Beauty principles of Sustainability, Safety, Transparency, Quality & Performance, and Equality, Inclusion & Wellbeing.

“Outside of BeautySphere, these principles drive real-world impact and serve as our blueprint of innovation and product development for generations to come,” added Alexis Schrimpf, vice president of design, global skin and personal care. “We’re excited to share this approach with more people around the world through BeautySphere.”

During the Consumer Electronics Show, more will be revealed about BeautySphere this week via livestream panels including with metaverse expert Cathy Hackl, who advised P&G on the strategy for BeautySphere, and Twitch streamer Kelsey Impicciche.

Meanwhile, inside BeautySphere, participants are invited to virtually visit the world’s leader in plant science, the Royal Botanic Gardens, Kew, to learn how P&G scientists partner with Kew’s experts to verify that the botanicals used in Herbal Essences bio:renew products are legitimate and of high quality. 

The experience is guided by best-selling author, philanthropist, and Pantene ambassador Katie Piper, who will educate visitors about the plants they discover.

Schrimpf added, “In the spirit of Responsible Beauty, every BeautySphere participant who completes our virtual Herbal Essences journey will have the opportunity to make a positive impact in the real world by helping plant a real tree in Veracruz, Mexico a region that supports restoration of native forest ecosystems.”

Copyright © 2022 FashionNetwork.com All rights reserved.