Pacifica Beauty inks Brentwood investment, names Nathalie Kristo new CEO

By

Benjamin Fitzgerald

Published
Jan 30, 2022

Pacifica Beauty announced on Friday it has received an undisclosed investment sum from Brentwood Associates, coinciding with the appointment of Nathalie Kristo as the vegan beauty brand's new CEO.

Kristo is a longtime L’Oréal executive, who prior to joining Pacifica, served as Huda Beauty’s North America president, and then CEO based in Dubai. With Kristo at the helm, Pacifica founder Brook Harvey-Taylor moves to the role of company president.

“For the last 25 years we have pushed to democratize clean, vegan and more sustainable beauty with our accessible price points. The consumer has never been more ready for our brand than they are today,” said Harvey-Taylor.

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“As we continue to rapidly grow, I am so excited to have Brentwood as our new partner, with their deep bench of talent and capabilities in helping brands scale. Add Nathalie as our CEO, with her incredible leadership and experience, and I believe we are going to be unstoppable. Nathalie is truly inspirational, and she is aligned with our mission and values. Her global beauty experience and her proven track record will be invaluable as we look to take Pacifica to new heights.”

With the investment, the Los Angeles-based Pacifica said it plans to leverage the private equity firm's expertise in scaling disruptive consumer brands, to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.

“We are thrilled to partner with Brook, Nathalie and the entire Pacifica team,” said Steve Moore, partner at Brentwood. “We have been following Pacifica for nearly five years. Since its inception, Pacifica has been at the forefront of innovation in clean beauty, and we are excited to help them continue to build on this legacy.”

Founded in 1996, Pacifica is a vegan, clean and cruelty-free beauty company spanning skin care, hair care, cosmetics and fragrance. The company’s key product franchises include Glow Baby with vitamin C, Wake Up Beautiful with retinoids, and Stellar Gaze Mascara, which launched in 2013 as one of the first clean mascaras on the market. Most recently, Pacifica launched its Vegan Collagen + Vegan Ceramides skincare lines.