Pacsun launches dedicated branded kids stores
Pacsun has opened its first official Pacsun Kids location at Mall of America.
Located in a 1,435-square-foot space, the Pacsun Kids store is connected directly to its longstanding Pacsun adult store, and opens just in time for holiday shopping.
The store features a variety of must-haves from the Pacsun Kids brand, along with partnered brands like Land Rover, Fear of God Essentials, Adidas, Santa Cruz, Vans, Champion and many others.
Pacsun Kids launched earlier this year and was designed entirely without gender to cater to consumers aged 4-14 years old.
"At Pacsun, we want our consumers to be free to express themselves and choose what they want to wear without boundaries, which was the driving factor behind introducing our Pacsun Kids label, completely without gender," said Brie Olson, president at Pacsun.
"Expanding our offerings at the store level at Mall of America, where we've offered our main collection for years, was very important to us to continue empowering our youngest consumers yet to pick what they want from a Pacsun label and store created just for them.”
As part of the opening, the brand hosted digital initiatives with special guest influencer Jena Holliday. A special holiday Instagram filter was also created, while customers got the opportunity to be featured alongside an animated deer in photo and selfie mode.
The store opening is part of a larger retail expansion, which will include the opening of five additional Pacsun Kids stores in the United States.
Earlier this year, Pacsun organized several kids livestreams and pop-ups, including one at the Santa Monica location, the Irvine Spectrum Center in California, and most recently at the Scottsdale, AZ store.
The brand will look to host more kids live stream events in the near future at the Cerritos, CA store and Brea Mall which are new locations for the brands upcoming Pacsun dedicated Kids spaces.
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