Pacsun launches new collection with Formula 1

By

Jennifer Braun

Published
Mar 2, 2023

Pacsun is expanding its partnership with Formula 1 for the 2023 season with the official spring launch of new limited-edition branded apparel and accessories. 

Ahead of the 2023 Formula 1 season, the 37-piece collection launches with co-branded hats, matching sets, jerseys, zip shirts, camp shirts, socks, and more. The bright and bold styles are all designed with iconic decals and racing elements, to be worn together or individually. 

"Following the success of the launch of our collaboration with Pacsun last year, it's great to be starting the new season in style with a more extensive collection of products for fans to get their hands on. The new lines really bring the excitement and fun of the sport to life, as we continue to look for new ways for younger fans to show their passion for F1," said Oli Boden, head of licensing and gaming at Formula 1.

The expanded collection follows a 2022 soft launch, which included the debut of select styles introduced at ComplexCon 2022. The collection debuted with a neutral-toned line of graphic tees and loungewear that sold out in weeks in-store and online last year. 

"With increasingly high exposure and demand, we look forward to giving our community and fans the ability to engage further with Formula 1 through our collaboration, especially after seeing the positive response to our teaser drop last year," said Brie Olson, co-CEO at Pacsun.

"This collection will also offer more apparel options and extras just in time for the start of the Formula 1 2023 season.”

The line is available now in sizes ranging from XS - XXL exclusively in 275 Pacsun storefronts nationwide and online worldwide at www.Pacsun.com. The collection retails between $30 - $150.