Pacsun Los Angeles Tycoon launches on Roblox

By

Jennifer Braun

Published
Feb 15, 2023

Pacsun will launch on Thursday its second virtual experience on Roblox, expanding its presence in the metaverse. 

Dubbed 'Pacsun Los Angeles Tycoon', the experience pays homage to Pacsun's Southern California roots by offering the community the opportunity to build their own California city, including in Downtown LA, Santa Monica and Hollywood, with future expansions to come. 

Inspired by tycoon gameplay, which is one of the most popular and successful genres on Roblox, Pacsun Los Angeles Tycoon showcases real life inspiration and building locations. Once each region is completed, a dedicated piece of a Pacsun store will be unlocked.

Pacsun stores are at the epicenter of the cities and allow members to view and buy community-created merchandise, including 20 digital items inspired by Pacsun's Spring 2023 collection of physical apparel, as well as a coveted wearable accessory. 

The virtual experience comes almost a year after the release of PacWorld, Pacsun's interactive mall experience, which allowed Roblox community members to build their own mall. 

"Following positive consumer response to both PacWorld and our seasonal catalog of clothing offering on Roblox, we recognize the importance to expand our presence on Roblox and continue to offer our community new build experiences, where they can step outside the mall and leverage their skills to build their own rendition of the Los Angeles cities that make up the heart of Pacsun," said Brie Olson, co-CEO at Pacsun. 

"Pacsun Los Angeles Tycoon is filled with all-new surprise and delight moments that tie in elements from our physical offerings rolling out this year, and we're excited to debut our Spring 2023 collection in a way where our community can experience it in both virtual and physical worlds.”

Pacsun Los Angeles Tycoon was created with well-recognized metaverse developer The Gang.

"This experience stands out as a first-of-its-kind branded city building tycoon on Roblox. Pacsun is leading consumer engagement in the metaverse through bringing this core piece of their brand - Los Angeles origins - to fans worldwide,” said Evan Opperman, client director at The Gang.

“This experience is grounded by a build and collect tycoon game loop, and includes fun elements like street art, beach carnivals, and movies among other side quests and challenges. Users will connect in a visually gorgeous, art-driven, and super fun setting that is uniquely differentiated from other experiences on the platform.”